Our Brand New Range
Sykes Seafood’s market-leading premium seafood brand Arctic Royal has launched a brand-new range to celebrate a revitalising and stylish brand refresh. A stellar range of six premium fish and seafood products will be stocked exclusively in Iceland and The Food Warehouse stores from summer 2022.
The bold new range will give the retailers the best seafood on the market – the standout product being the Arctic Royal Frozen At Sea Atlantic Cod Loins. The brand promises portion sizes are 20% larger than the industry average, meaning more quality seafood for less.
Other products include haddock fillets, Argentinian wild red shrimp, Mexican Bay hand-dived scallops and both cooked and raw king prawns. All products are 100% natural and frozen straight away to seal in the taste of a fresh catch.
Creating The Perfect Seafood Brand
All of the produce is responsibly sourced by Sykes Seafood and Klaas Puul – sister brands to Arctic Royal which have dominated the UK’s fish and seafood supply chain for more than 150 years. The products are packed in the UK and processed in the companies’ facilities in Liverpool and Manchester.
Dan Wright is managing director of Sykes Seafood and said: “For more than 150 years we have prided ourselves in sourcing the world’s best fish and seafood, delivering it through partnerships with retailers and the hospitality trade.
“Through this much-needed rebranding, the quality of Arctic Royal is now better represented from your first impression in-store, to the last mouthful you savour at home.
“This collaboration will allow Iceland and The Food Warehouse customers to sample some of the best frozen seafood in the world – including unique products like the hand-dived scallops – something rarely available in the UK. We are very much looking forward to its arrival in stores next week.”
The news comes just two years on from the £269m industry deal which saw Sykes acquire Dutch business Klass Puul; the companies have since worked in tandem to extend their product ranges.
The entire Arctic Royal range is available in-store and on Iceland and Food Warehouse websites Summer 2022
For further information, visit: https://arcticroyal.co.uk
ENDS
About Arctic Royal
Arctic Royal is a market leader in the premium range of frozen seafood. Our frozen at sea Atlantic Cod loins are sourced from the finest fishing grounds of the North Atlantic, whilst Arctic Royal’s Warm Water Prawns are sourced along equatorial lines in South Asia and Central America.
By scouring the seven seas, Arctic Royal only sources from the finest global markets for the best quality seafood. Our stringent quality control procedures and responsible approach to sourcing mean that only the very best prawns and fish are selected.